Innovation, told from the inside.
Talks, panels and judging on AI adoption, the future of airline sales and innovation in large organisations, built on real cases from Iberia and its ecosystem.
AI, open innovation and design, told from inside an airline
01AI that gets adopted: from pilot to real capabilityAI adoption+
How Iberia is turning generative AI into business impact and cultural change, and why measuring usage and impact matters more than counting training hours.
- From one-off pilots to a company-wide capability.
- What to measure: business impact, time freed up and real adoption.
- The role of community and leadership in cultural change.
FORExecutive committees, HR, transformation and AI teams.
02Open innovation that reaches operationsOpen innovation+
How to work with startups, other corporates and investors so that pilots end up in service. What I have learnt with IAGi Accelerator, All4Zero and Patio Campus.
- Venture client, accelerators and pilots with clear criteria.
- When to scale, iterate or stop a pilot.
- Cross-industry alliances for challenges nobody can solve alone.
FORInnovation, strategy and procurement teams, and entrepreneurship ecosystems.
03Strategic design: from ambiguous problems to decisionsStrategic design+
Why innovation fails more often for lack of translation, decision and execution than for lack of ideas, and how design and research help align leadership.
- Customer research as the basis for decisions.
- Turning a vague challenge into a concrete question.
- Building a design culture inside a large company.
FORLeadership, product, customer experience and design teams.
04Learning through entrepreneurshipEducation+
What I learnt at Mondragon Team Academy co-founding a junior cooperative, and how I apply it today in innovation teams and initiatives: learning by doing, as a team and with real customers.
- Learning by doing, with real projects from day one.
- The team as the unit of learning and entrepreneurship.
- Mentoring and community as drivers of growth.
FORUniversities, business schools, talent programmes and teams that want to learn how to innovate.
Keynote, panel, jury, host or workshop
Keynote
A 20–30 minute talk with real cases.
Panel or moderation
A conversation with other speakers, or chairing the panel.
Startup judge
Assessing projects and giving feedback to founders.
Host
Hosting full-day sessions and complete events.
Workshop
A hands-on 2–3 hour session with leadership teams.
Where I have spoken
Some of the events and forums I have taken part in.
Watch and listen
Recorded talks, podcasts and press coverage.
Ready-to-use bio
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